For Healthcare Businesses
Accelerate Growth. Build Stronger Businesses.
For Healthcare Businesses
Accelerate Growth. Build Stronger Businesses.
How We Help Businesses Grow
We are a consulting company focused on pharmaceutical and healthcare businesses. We help organizations address important growth and business challenges – from brand building to brand turnaround, launching products and entering new markets, to strengthening portfolios, scaling businesses and driving broader business transformation.
Our approach combines strategic thinking with practical, on-ground execution – enabling businesses to make better decisions and turn them into action.
How We Can Help
Our Services
Brand Strategy
We help develop insight-led, practical brand strategies which enable sustainable business growth with clear direction for marketing teams.
Our expertise includes:
- Brand Planning Strategy
- Brand Revitalization
- Brand Turnaround
Portfolio & Growth Strategy
We look at the best opportunities for growth by optimizing portfolios, evaluating options and designing commercialization strategies to maximize potential.
Our expertise includes:
- Portfolio Strategy
- Growth Planning
- Commercialization Strategy
- Therapy Area Expansion
- Business Growth Roadmaps
- Opportunity Assessment
Launch and Market Entry Strategy
We help businesses create and implement strategies for successful product launches and market entry - including assessment of the opportunity, launch readiness, an appropriate GTM framework and execution planning.
Our expertise includes:
- Launch Strategy
- Market Entry Strategy
- Opportunity Assessment
- Launch Readiness
Marketing Capability Development
We help enhance marketing capabilities via practical workshops, mentoring and structured interventions which improve marketing effectiveness
Our expertise includes:
- Strategic Marketing Workshops
- Marketing Mentoring
- Marketing Excellence
- Strategic Planning Capability
Fractional Chief Marketing Officer
We support companies in the execution of strategies and plans created by giving them access to experienced marketing leadership. This can help guide their teams, strengthen marketing processes and decision making and enable practical on-ground execution without the need for a full time Chief Marketing Officer
Our expertise includes:
- Strategic Marketing Leadership
- Growth Leadership
- Advisory Support
Why Aovantage
Deep Healthcare Experience
Our team has a cumulative experience of 100+ man-years across the healthcare industry. We have helped organizations resolve complex issues and overcome different types of commercial and marketing challenges.
Structured Strategic Thinking
The team uses proven strategic frameworks combined with deep marketing understanding to help build stronger brands, commercialize opportunities and make better business decisions.
Practical Implementation
We are ready to go beyond recommendations and work alongside leadership and commercial teams to translate strategy into tangible action. Our strategy and planning process is based on real-world insights and creating practical, implementable plans.
About Aovantage
Aovantage is a consulting firm that helps pharmaceutical and healthcare companies accelerate growth through business and commercial strategy.
Every engagement is tailored specifically to the client’s goals and challenges and draws on our core strengths – deep healthcare experience, structured strategic thinking and practical implementation - to help clients win in the market.
Leadership
Abhishek Jhingan
Founder
Abhishek has helped healthcare businesses overcome growth, commercialization and strategic marketing challenges across Indian and global markets for over two decades. He founded Aovantage to help companies solve marketing & business challenges using rigorous strategic thinking to create plans that deliver results.
His experience spans business strategy, commercialization, brand planning, new product launches and marketing capability development for leading pharmaceutical and healthcare organizations across the globe.
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+
Years
Successfully overcome myriad market
& business challenges
& business challenges
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+
Countries
Experience across businesses &
geographies
geographies
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Organizations
Was part of 3 World Class
Organizations
Organizations
Deep Healthcare Experience •
Structured Strategic Thinking •
Practical Implementation •
Deep Healthcare Experience •
Structured Strategic Thinking •
Practical Implementation •
Deep Healthcare Experience •
Structured Strategic Thinking •
Practical Implementation •
Typical Business Situations We Help Solve
Growth has slowed
01
Preparing for a new product launch
02
Product portfolio complexity is increasing
03
We need to scale up our business
04
The business is ready for the next growth phase
05
Large, mature brands are degrowing
06
We need our marketing and leadership teams to think strategically
07
We need an India market entry strategy for our global brands
08
Our Team
An experienced team with multiple skills across domains.
We have a multidisciplinary team with 100+ man-years of experience in the healthcare industry. The team comprises experienced consultants, research specialists and subject matter experts, bringing together the right combination of strategic thinking, analytical rigour and real-world understanding.
Our Experience Spans
Market Entry
Business Model Innovation
Business Unit Strategy
Portfolio & Growth Strategy
Brand Planning
Brand Extensions
Commercialization
Business Transformation
Marketing Analytics
Advertising & Strategic Communication
Marketing Capability Building
Our Successes
Select Client Engagements
Latest Blog Post
The Aovantage Perspective
Strategic thoughts, proven frameworks and real-world insights to help accelerate growth and build stronger healthcare businesses
